HOT FROM THE CATER – New Marketing Ideas For Your Business (Socks Included!)
Having a business is so hard when you’re first getting started. You have to market it so that people know it exists and so you can convince them to buy into it. Here are a few ways to market your company so you can reach out to those that are likely to become customers.
Email marketing is one of the best ways to reach out to potential customers. You need to put a form on your website that allows people to sign up for your marketing emails and make sure that you set up a way for them to opt out as well (MailChimp works great for this, or AWeber too). When you create your marketing messages, they need to have information that provides value to them for free. After you have built a relationship with your audience, you need to have a call to action that tells people what your product is or what you are selling.
Social Media Marketing
Social media marketing is a great idea if you can afford to pay for advertisements. Typically, you can use a social platform’s ad tools to only display ads to people that are in certain demographics or with certain interests. When people create a social profile, they enter their age, sex, and other personal information. The ads you pay for on social media can be set to show only for people who are in your target market. Facebook is the king of social media ads.
Do you want to market in a way that lets you create your own walking billboards? You can do this if you give away swag branded with your logo and website information on it, such as t-shirts, mugs, or stickers. Just host a giveaway of some kind and you can essentially have people advertise for you. People love free stuff (especially t-shirts!) and they will wear them, drawing attention to your company. Other effective items to advertise with are shopping bags, hats, and even coolers. Printing companies can pretty much work with any material, so be creative, and make sure the items are actually something people will use.
Getting people to wear your brand can be one of the most effective ways to get your brand known and spread (or if you’re really lucky, go viral!). Look at the new dress socks QommaQomma for example. No one knew who they were last year and now everyone wants a pair. Who doesn’t want to wear those ,, s? (Check out their Vimeo here).
Make sure that you have a website that you are proud of and can use to showcase what you have to offer. Use search engine optimization to get traffic to your website. When you update your site, make sure you add content that is current and contains keywords people are likely to search for. Once you start to get traffic, you can update your site on a regular basis and start to take advantage of your ranking so you can make even more sales.
Once you implement these new marketing ideas, you will surely see progress! It’s smart to track your web analytics and sales before, during and after to test what works best. Once you find a method that works, stick with it and use it even more.